EIGER

Kickoff Agenda

EIGER
  • 1

    Quick Introductions

    Team overview & project context

    5 min
  • 2

    Scope & Timeline Confirmation

    Phase 1A (Brand) + Phase 1B (Website) → March Launch

    5 min
  • 3

    Brand Discovery

    Key messaging, audiences, and positioning

    20 min
  • 4

    Website Structure & Assessment

    Current gaps, site map, and priority pages

    10 min
  • 5

    Assets & Next Steps

    What we need from you to get started

    5 min
Slide 1 of 8

Project Timeline

EIGER

Week 1-2 (Jan 16-31)

Brand Discovery & Direction

Week 3-4 (Feb 1-14)

Logo & Identity Development

Week 5-6 (Feb 15-28)

Website Design

Week 7-8 (Mar 1-14)

Development & Content

Mid-March

Press Release + Website Launch

April 1, 2026

Operatorship Transfer

Slide 2 of 8

Current Website Assessment

EIGER

✓ Design

Modern, confident, consistent. Strong imagery and clean spacing.

✓ Mobile Ready

Clean and responsive. Typography scales well, layout stacks logically.

✓ Positioning

Hero statement is clear and credible. Answers "what is it" quickly.

✗ Call to Action

CTAs are minimal. No clear "Contact" or "Talk to us" for investors/partners.

✗ Search Depth

One long page with limited indexable depth. Struggles beyond branded terms.

✗ Engagement Flow

Linear flow only. No branching paths for different visitors (investors vs. operators).

⚠ Content Engine

No insights, updates, or case studies. Limits authority building.

⚠ Ecosystem

Standalone brochure. No social, press, or credibility links.

⚠ Opt-In

No email capture, downloads, or low-friction next step.

Bottom Line

Strong visual presentation. Missing a conversion layer—a way to move visitors from "curious" to "in conversation."

Slide 3 of 8

What Peer Competitors Do Well

EIGER

Patterns from leading private operators in your space:

Bold Hero Statement

Leading operators open with a confident, memorable tagline—not a paragraph.

"TRIED AND TRUE." • "A Company Built On Energy" • "Good Stewards"

Impact By Numbers

Stats front and center: capital deployed, wells operated, staff count, years of experience.

$2B+ deployed • 22,000+ wellbores • 900+ field staff • 35+ years

Geographic Presence

Map or regional breakdown shows footprint. "Where We Operate" is standard.

Visual map with state presence highlighted

Safety & Responsibility

Dedicated section on safety, responsible operations, and community stewardship—builds trust.

"Good stewards of the communities, land, and environment" • Safety-first culture

Careers Prominent

Dedicated careers section with culture messaging. "Award Winning Workplace" badges.

"Energize Your Career" • "Top Workplaces" recognition

Stakeholder Sections

Top-level pages or nav items for different audiences—shows operational maturity.

"Who We Work With" • Investors • Partners • Vendors

Opportunity for Eiger

Combine bold positioning + key stats (#1 Kansas & Beyond producer, 2.6M acres, 4,000+ wells, 170+ employees) + community stewardship story to stand apart from the legacy you're acquiring.

Slide 4 of 8

Proposed Site Map

EIGER

5-7 pages for launch • Room to grow

HOME
ABOUT
AREAS OF OPERATION
OUR TEAM
CAREERS
CONTACT
NEWS
SAFETY
OWNER RELATIONS
COMPREHENSIVE FOOTER

Discussion Points

  • •Separate Team page or fold into About?
  • •Owner Relations page needed? (Jill suspects yes)
  • •Do we need News for March, or wait until press releases?
  • •Check-in cadence: Bi-weekly? Or only when we have deliverables to review?

Domain Availability

Setting aside eigerresources.com and eigeroperating.com (already owned)...

Sometimes domain availability can guide a brand name decision. Do any of these resonate — or feel like a better fit for the brand we're building?

Currently Owned

  • eigerresources.com
  • eigeroperating.com

Available

  • eiger.com
    Premium, clean
  • eigergroup.com
    Premium, corporate feel

 

  • eigerco.com
    Simple, professional
  • eiger.energy
    Modern, industry-forward

Which of these feel right & worth pursuing?

Slide 5 of 8

Brand Discovery

EIGER

Key questions to nail down positioning:

Brand Identity & Strategy

  • What 3 words should people think when they hear "Eiger"?

  • What's the story you want to tell? (vs. Merit/Scout)

  • What are your service lines today? Any plans to expand in 6-18 months?

  • How do you see the business evolving over the next 3-5 years?

  • What challenges do you see shaping your future?

  • What elements of the current brand do you like? What doesn't feel right?

Customers & Target Personas

  • Who are your current customers and partners?

  • How do they perceive the company today?

  • Who do you want to reach or grow with in the future?

  • What do these audiences value most from you?

  • Who are the 3 audiences we need to reach most urgently? Rank them.

  • What would make communities trust Eiger from day one?

The Goal

Extract enough insight today to build a Message House (core message + pillars + proof points) that drives all content decisions.

Slide 6 of 8

What We Need From You

EIGER

🔴 Brand Direction Input (Today)

Answers to discovery questions on messaging, positioning, and personas

🔴 Target Persona Clarity (Today)

Who are we talking to? Employees, communities, investors—in what priority?

Existing Assets

Current logos, photos, brand guidelines (if any)

Team Headshots & Bios

Updated photos and bio content for leadership

Careers Content

Open roles, culture info, what makes Eiger different as an employer

Photography Coordination

Field photo shoot timing (targeting May) + stock approval for launch

Slide 7 of 8

Phase 1 Goal

EIGER

Establish Eiger as the trusted, professional operator in Kansas & Beyond

Build a brand identity and digital presence that earns credibility with communities, attracts top talent, and positions Eiger for growth—before the April 1st transition.

Questions?

Let's discuss

Next Deliverable

Message House

Target

Mid-March Launch

Slide 8 of 8